Privacy policy

We are committed to protecting your privacy. This Privacy Policy applies to our company Wild Wisdom. This includes the website www.wild-wisdom.de - The privacy policy regulates data collection, data processing and data use.if you use our websites or our online shop, you agree to this privacy policy.if you have any questions about this privacy policy or the handling of personal data, please contact us.write an e-mail to shop@wild-wisdom.de or by post to Wild Wisdom | Emser Str. 60 | 12051 Berlin

General information

Responsible for the data processing on this website is: Pauline Lombardi Emser Str. 60, 12051 Berlin. The data controller decides alone or jointly with others on the purposes and means of processing personal data (e.g. names, contact details, etc.).

Revocation of your consent to data processing

Some data processing operations are only possible with your express consent. You can withdraw your consent at any time. An informal notification by e-mail is sufficient to withdraw your consent. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

As a data subject, you have the right to lodge a complaint with the competent supervisory authority in the event of a breach of data protection law. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. The following link provides a list of data protection officers and their contact details: State data protection officers.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to third parties. The data will be provided in a machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.

Right to information, rectification, blocking, erasure

You have the right to free information about your stored personal data, the origin of the data, its recipients and the purpose of the data processing and, if necessary, a right to correction, blocking or deletion of this data at any time within the framework of the applicable legal provisions. You can contact us at any time using the contact options listed in the legal notice if you have any further questions on the subject of personal data.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content that you send to us as the site operator, our website uses SSL or TLS encryption. This means that data that you transmit via this website cannot be read by third parties. You can recognise an encrypted connection by the ‘https://’ address line of your browser and the lock symbol in the browser line.

Data protection officer

We have appointed a data protection officer:Pauline Lombardi: +017660420222 E-mail: info@wild-wisdom.de

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in server log files. These are

Browser type and browser version

Operating system used

Referrer URL

Host name of the accessing computer

Time of the server enquiry

IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Data transmission upon conclusion of a contract for the purchase and dispatch of goods

Personal data is only transferred to third parties if this is necessary for the fulfilment of the contract. Third parties may be, for example, payment service providers or logistics companies. No further transmission of the data takes place or only if you have expressly consented to this; the basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Registration on our websites

To use certain functions, you may need to register on our websites. The transmitted data is used exclusively for the purpose of using the respective offer or service. Mandatory information requested during registration must be fulfilled. Otherwise, registration may be refused and we will inform you by e-mail in the event of important changes, for example for technical reasons. The e-mail will be sent to the address provided during registration and the data entered during registration will be processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient for the cancellation. The legality of the data processing that has already taken place remains unaffected by the revocation. we store the data collected during registration for the period that you are registered on our website. Your data will be deleted if you cancel your registration. Statutory retention periods remain unaffected.

Contact form

Data transmitted via the contact form, including your contact details, will be stored in order to process your enquiry or to answer your questions.

Data transmitted via the contact form, including your contact details, will be stored in order to process your enquiry or to be available for follow-up questions. This data will not be passed on without your consent and the data entered in the contact form will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient to revoke your consent. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to storage or there is no longer any need to store the data. Mandatory statutory provisions - in particular retention periods - remain unaffected.

Storage duration of posts and comments

Posts and comments as well as related data, such as IP addresses, are stored. The content remains on our website until it has been completely deleted or has to be deleted for legal reasons, and posts and comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient for the revocation. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Newsletter data

To send our newsletter, we require an e-mail address from you; additional data is not collected or is voluntary. The data will be used exclusively for sending the newsletter and the data provided when registering for the newsletter will be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. To withdraw your consent, simply send us an informal email or unsubscribe via the ‘Unsubscribe’ link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the cancellation, and data entered to set up the subscription will be deleted if you unsubscribe. If this data has been transmitted to us for other purposes and elsewhere, it will remain with us.

Use of Mailchimp

We use the Mailchimp service to create and send newsletters. Mailchimp is a service of the Rocket Science Group - 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 We pass on selected data (e-mail address, name) to Mailchimp to enable the newsletter to be sent. Mailchimp, for its part, undertakes not to pass on your data. You can find information on this in Mailchimp's privacy policy.

Newsletter tracking

Our newsletters may contain so-called tracking pixels (web bugs), which enable us to recognise whether and when an email has been opened and which links in the email have been followed by the personalised recipient.this data is stored by us so that we can optimally tailor our newsletters to the wishes and interests of our subscribers. Accordingly, the data collected in this way is used to send personalised newsletters to the respective recipient, and we ask for your consent in this regard as follows: ‘I agree that my data and my usage behaviour may be stored electronically through newsletter tracking in order to send me an individualised newsletter. With the revocation of consent to receive the newsletter, the consent to the aforementioned tracking is also revoked.’

Use of video platforms ‘YouTube’ and Vimeo

We may use plugins from YouTube and Vimeo for the integration and display of video content on our website. The provider of the YouTube video portal is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. The provider of the Vimeo video portal is Vimeo, LLC, 555 W 18th St, New York, NY 10011, USA, which establishes a connection to the servers of the respective provider when a page with an integrated plugin is accessed. This tells the provider which of our pages you have visited, and the provider can assign your surfing behaviour directly to your personal profile if you are logged into your private account with the provider. You have the option of preventing this by logging out beforehand.the use of YouTube and Vimeo is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. Details on the handling of user data can be found in the privacy policy for YouTube and Vimeo.

Use of Instagram

We may use the Instagram service on our websites. Instagram is a service provided by Instagram Inc. Through the Instagram button embedded on our site, Instagram receives the information that you have accessed the corresponding page of our website. If you are logged in to Instagram, Instagram can assign this visit to our site to your Instagram account and thus link the data. The data transmitted by clicking on the Instagram button is stored by Instagram. For more information on the purpose and scope of data collection, its processing and use as well as your rights in this regard and setting options to protect your privacy, please refer to the Instagram privacy policy.to prevent Instagram from associating your visit to our site with your Instagram account, you must log out of your Instagram account before visiting our site.

Use of facebook components

In future, we will use components from the provider www.facebook.com on our website. Facebook is a service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. every time you access our website, which is equipped with such a component, this component causes the browser you are using to download a corresponding representation of the component from facebook. This process informs facebook which specific page of our website you are currently visiting. facebook recognises which specific page you are visiting through the information collected by the component and assigns this information to your personal account on facebook when you visit our website while you are logged in to facebook. For example, if you click on the ‘Like’ button or make comments, this information is transmitted to your personal user account on facebook and stored there. In addition, the information that you have visited our site is passed on to facebook. This happens regardless of whether you click on the component or not. if you want to prevent this transmission and storage of data about you and your behaviour on our website by facebook, you must log out of facebook before you visit our site. Facebook's data protection information provides more detailed information on this, in particular on the collection and use of data by Facebook, your rights in this regard and the setting options for protecting your privacy: https://de-de.facebook.com/about/privacy/ . You can find an overview of the Facebook plugins at https://developers.facebook.com/docs/plugins/

Cookies

Our website uses cookies. These are small text files that your web browser stores on your end device. Cookies help us to make our website more user-friendly, effective and secure, and some cookies are ‘session cookies’. Such cookies are deleted automatically at the end of your browser session. Other cookies, on the other hand, remain on your device until you delete them yourself. Such cookies help us to recognise you when you return to our website, and with a modern web browser you can monitor, restrict or prevent the setting of cookies. Many web browsers can be configured so that cookies are deleted automatically when the programme is closed. The deactivation of cookies may result in limited functionality of our website and the setting of cookies, which are necessary for the performance of electronic communication processes or the provision of certain functions requested by you (e.g. shopping basket), is based on Art. 6 para. 1 lit. f DSGVO. As the operator of this website, we have a legitimate interest in the storage of cookies for the technically error-free and smooth operation of our website.

If other cookies are set (e.g. for analysis functions), these are treated separately in this privacy policy.

Browser plugin

The setting of cookies by your web browser can be prevented. However, this may restrict some functions of our website. You can also prevent the collection of data relating to your website use, including your IP address and subsequent processing by Google. You can do this by downloading and installing the browser plugin available via the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Google

Use of Google AnalyticsWe use the web analytics service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws, and the data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analysed. The information generated about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymisation is activated on this website. As a result, your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.Google has certified itself in accordance with the US-EU data protection agreement ‘Privacy Shield’ and is thus obliged to comply with the European data protection guidelines.the data processing is carried out in accordance with the EU data protection regulations. The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) DSGVO, and you can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=deUm. You can set an opt-out cookie to prevent data collection and storage by Google Analytics across all devices. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google AnalyticsFor more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.Verwendung of Google Ads Conversion TrackingWe use the online advertising programme ‘Google Ads’ on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.when you click on an advert placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers. The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified and your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement ‘Privacy Shield’ and is thus obliged to comply with the European data protection guidelines. data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f DSGVO out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) DSGVO, and you can deactivate personalised advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=deAlternativ. You can prevent the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there. You will then not be included in the conversion tracking statistics.you can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/Verwendung of the remarketing or ‘similar target groups’ function of Google Inc.we use the remarketing or ‘similar target groups’ function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google which is responsible for the processing of your data and compliance with the applicable data protection laws, and the application serves the purpose of analysing visitor behaviour and visitor interests. Google uses cookies to analyse website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown adverts that are associated with. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers, and the information obtained with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified and your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR, and you can deactivate personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=deAlternativ. You can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there. You will then not be included in the conversion tracking statistics.you can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/Verwendung of the remarketing or “similar target groups” function of Google Inc.we use the remarketing or “similar target groups” function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for the processing of your data and compliance with the applicable data protection laws, and the application serves the purpose of analyzing visitor behavior and visitor interests. In order to carry out the analysis of website usage, which forms the basis for the creation of interest-based websites, Google Ireland Limited. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas, and your data may be transferred to the USA. Google has certified itself according to the US-EU data protection agreement “Privacy Shield” and is thus obliged to comply with the European data protection guidelines. data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR.you can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996? hl=enAlternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.You can find more information on Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

PayPal

Our online store may allow payment via PayPal. The provider of the payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.if you pay with PayPal, the payment data you enter will be transmitted to PayPal.the transmission of your data to PayPal is based on Art. 6 para. 1 lit. a DSGVO (consent) and Art. 6 para. 1 lit. b DSGVO (processing for the performance of a contract). You can withdraw your consent at any time. Data processing operations in the past remain effective in the event of revocation.

Stripe

If you choose a payment method from the payment service provider Stripe, payment processing is carried out via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on your information provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. your data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent necessary for this purpose. You can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.

Server log files

The website provider automatically collects and stores information that your browser automatically transmits to us in server log files. These are:

Browser type and browser version

Operating system used

Referrer URL

Host name of the accessing computer

Time of the server request

IP address

This data is not merged with other data sources. The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Data transmission upon conclusion of a contract for the purchase and shipment of goods

Personal data will only be transmitted to third parties if this is necessary in the context of contract processing. Third parties may be, for example, payment service providers or logistics companies. No further transmission of the data takes place or only if you have expressly consented to this; the basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Registration on our websites

To use certain functions, you may need to register on our websites. The transmitted data is used exclusively for the purpose of using the respective offer or service. Mandatory information requested during registration must be provided in full. Otherwise we will reject the registration and inform you by e-mail in the event of important changes, for example for technical reasons. The e-mail will be sent to the address provided during registration and the data entered during registration will be processed on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient for the revocation. The legality of the data processing that has already taken place remains unaffected by the revocation.we store the data collected during registration for the period that you are registered on our website. Your data will be deleted if you cancel your registration. Statutory retention periods remain unaffected.

Contact form

Data transmitted via the contact form, including your contact details, will be stored in order to process your request or to be available for follow-up questions. This data will not be passed on without your consent. The data entered in the contact form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by e-mail is sufficient for revocation. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to storage or there is no longer any need to store the data. Mandatory statutory provisions - in particular retention periods - remain unaffected.

Microsoft Advertising privacy policy

Microsoft Advertising Privacy Policy Summary

? Data subjects: Visitors to the website

? Purpose: economic success and optimization of our services.

? Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or e-mail address may also be processed.

? Storage duration: Microsoft stores the data until it is no longer required for the fulfillment of the purposes

⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Microsoft Advertising?

For our online marketing measures, we also use the advertising program Microsoft Advertising from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising, we want to make many people aware of the high quality of our products and/or services. To do this, we use a technology (conversion tracking tool) from Microsoft on our website, which also stores your data. In this privacy policy, we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

You may be more familiar with Microsoft Advertising under its former name “Bing Ads”. This is an advertising program from Microsoft that is based on a pay-per-click system. This means that advertisers can place ads via the search engines Bing and Yahoo! and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?
We are convinced of our offers and naturally want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the opportunity to place ads in the so-called “Microsoft Audience Network”. For example, we can also place ads on LinkedIn. Conversion tracking tells us, for example, which ad you used to find us, which subpages you particularly like and which actions you perform on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data is stored by Microsoft Advertising?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we find out which keyword or ad you used to reach us, what you click on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the data collected may be linked to your account. Microsoft may also recognize and store your IP address. In order to store all this data about your user behavior, the following cookie is set in your browser after you have accessed our website via a Microsoft ad:

Name: MUIDB
Wert: 08A53CA3313F6255044C307E353F61CD
Purpose: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains.
Expiration date: after one year

However, if you access our website via a Bing ad, for example, other cookies may be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Wert: V=0&ABDV=0&MRNB=1594294373452&MRB=0311873751-7
Purpose: We were unable to find out any more detailed information about this cookie.
Expiration date: after one year

Name: SRCHD
Value: AF=NOFORM
Purpose: This cookie is responsible for the functionality of tracking and the website.
Expiration date: after one year

Name: SRCHHPGUSR
Wert: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map interface.
Expiration date: after one year

Name: SRCHUID
Wert: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Purpose: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiration date: after one year

Name: _EDGE_S
Wert: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607311873751-2
Purpose: This cookie collects and stores your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiration date: after the end of the browser session

Name: _SS
Wert: SID=2EE7002D956A61511D280F2F94746077311873751-9
Purpose: This cookie is used, among other things, to recognize how you as a user have accessed our website. In other words, via which advertisement you were directed to our website.
Expiration date: after one year

How long and where is the data stored?

We have no control over how Microsoft uses the collected user data. Microsoft operates its own servers worldwide. Most of them are located in the United States, which is why your data may also be stored, managed and processed on American servers. Microsoft stores data (especially personal data) for as long as is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the respective product.

For search queries via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Microsoft Ads conversion tracking at any time. If you do not want interest-based advertisements from Microsoft Advertising to be displayed to you, you can deactivate this function at https://account.microsoft.com/privacy/ad-settings/signedout. You can also deactivate, manage or delete all cookies in your browser. This works a little differently for each browser. You can find the instructions for the most common browsers here:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Legal basis

If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by Microsoft Advertising.
We also have a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (legitimate interests). Nevertheless, we only use Microsoft Advertising if you have given your consent.

Microsoft also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed or used in the USA.

These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information on the standard contractual clauses at Microsoft at https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses.

We hope that we have provided you with an overview of data processing by Microsoft Ads conversion tracking. It is of course always possible that Microsoft's data protection guidelines may change. For more information and to stay up to date, we also recommend that you read Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

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